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Milani Cosmetics Hires New CMO

Beauty brand taps Evelyn Wang from Wet 'N Wild.

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By: Christine Esposito

Editor-in-Chief

Milani Cosmetics has hired Evelyn Wang as its new chief marketing officer, effective Oct. 23. Wang most recently served as SVP of Marketing at Wet ‘N Wild where she was largely credited with enhancing the brand’s imagery to increase its relevancy to Gen Z and Millennial beauty consumers, which directly resulted in the brand’s ranking among the top-10 most Googled beauty brands of 2017.   In her role at Wet ‘N Wild, Wang oversaw all aspects of the brand’s marketing initiatives, including brandi...

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